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ICONIC SEATTLE BURGER CHAIN BRANCHES OUT

To drive awareness and traffic for its first new restaurant in over 37 years, Dick’s Drive-Ins partnered with CROWN on an interactive social media treasure hunt throughout the city to generate buzz & excitement around the opening.

Result: record crowds on opening day; broke single store sales record by 30%.

Client: Dick’s Drive-Ins

Agency: CROWN

Dick’s Drive-Ins

Project Information

Client: dick’s drive-ins
Title: new restaurant launch
Tags: social media strategy, campaign DEVELOPMENT, contest, treasure hunt, influencer marketing

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CROWN SOCIAL

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