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Trend Micro

Trend Micro Inc., a publicly-traded Japanese company with a multi-billion dollar market cap, needed to drive awareness and usage of its new product in North America – so they called CROWN. We designed a digital and hyper-local campaign consisting of landing pages, dynamic email
deployments, event and guerrilla marketIng, creative media buys and a social-optimized app aimed at a primary audience pain point, equipped with a learning algorithm, and designed to generate interest in the category while also collecting anonymous data to inform regional product development.

The campaign was so cool and effective, we translated and deployed it in Japan as well – the first time a US campaign had been imported back to the company’s home market.

Client: Trend Micro

Agency: CROWN

Trend Micro

Project Information

Client: trend micro
Title: memorypass social game
Tags: social media strategy, gamification, app dev, influencer marketing, paid media, global marketing, integrated marketing

Credits

CROWN SOCIAL

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trendmicro.COM

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